Real businesses running their own AI

A 1953 family business runs its whole leadership team on one AI operating system

ABM, a third-generation Sharp Platinum dealer, had good people and good systems, but the answers lived in all of them at once: the ERP, the EOS scorecard, an archaic CRM, email, spreadsheets, and a licensed document system that cost about $10,000 a year and still needed a minute of hand-indexing per scan.

Every leader now has their own AI agent, all sharing one company brain. ABM rebuilt its CRM on its own terms (changes are texted and ship the same day), replaced the licensed document software with AI that reads every scan off its own Sharp copiers, and runs a daily brief and meeting debriefs automatically.

“We’re a 1953 company. I didn’t want to adapt to software. I wanted software that adapts to us. Now we rebuild our own tools by text, and every leader on my team has an agent that knows our business.”

A two-week pilot took a medical practice’s waitlist off the front desk

Every appointment request from the practice’s website landed in a shared inbox. Someone at the front desk retyped each one into the waitlist spreadsheet by hand, and replies went out in batches, with patients blind-copied on one generic email.

We mapped the rules the front desk kept in their heads, got sign-off on the plan, then built an automation that checks the inbox every 30 minutes and sorts each request into one of five paths. Nobody retypes a request, every reply goes out one to one with the patient’s name, and staff still send every message themselves. Over 641 automatic runs in two weeks, no request failed.

From a full day per package to an hour or two, with an AI sidekick

A team of Loan Service Providers supports community banks with government-guaranteed business lending, through years of servicing and, when a loan fails, final resolution. Every monitoring package and closeout report meant digging through a lender’s loan file, often hundreds of documents and many of them scans, to find the basic facts, check the bank’s math, and fill out long government forms. Each package took 6 to 10 hours or more, and about 80 credit lines needed a servicing fee figured by hand every month.

Each Loan Service Provider works with their own AI sidekick that knows the program rules and learns their way of working. It reads the whole loan file, sorts the documents into the required sections, re-adds the bank’s payment history against the government’s figures, and fills in the forms for review. On one recent package it sorted a 282-file lender package into 105 labeled documents, about 1,200 pages. Every correction goes into a saved playbook, so the next package starts closer to finished.

“The organization of the loan documents is the biggest help. I’m not opening a ton of documents searching for basic information anymore. What used to take me 6 to 10 hours now takes an hour or two, and it gets faster every time I teach it something new.”

A PhD-level product, built by its owner

Eric Tippmann needed a genetics-education product that developers without a biology background could not easily build. A traditional build meant finding developers and designers who understand PhD-level genetics — in his words, "either very pricey or impossible."

Working with his AImpact agent, Eric directs the build himself — about 80 hours of his own time. A charity give-back feature went live three minutes after he asked for it.

“Before this, it would have cost more than $200,000, very conservatively, and I hesitate to think it could have been done in under 9 months. The premium on my time is the truly amazing part of the process — one command to the agent could easily have been a dozen emails and phone calls back and forth.”

Exactly what I dreamed of

Dayana Falconi was running her events business on a GoDaddy template she called "terrible" — hard to change, and nothing she wanted to send clients to.

She now shapes her own site by chatting with ARIA: seasonal pricing guides, wedding landing pages, and updates whenever she wants them.

“I love my website now — it’s exactly what I dreamed of. I was using a template from GoDaddy that was terrible. Using ARIA is very easy and works fast and efficiently.”

Our real voice, done faster

Amy Sheefel and Jen’s old website was "useless" — hours to make a single change, an expense not worth paying for, that no one used.

They run their own site and content through an AImpact agent. When they rebranded mid-stream, the agent updated the site and every guide to the new name. Connected to their GHL CRM, funnel setup dropped from 10–15 hours to a couple.

“Our previous website was useless… Now we actually want to send people to it. The biggest help is connecting to our GHL — that in and of itself has been worth a million dollars. And it still helps us use our real voice, our real thoughts.”